ðū Key Numbers at a Glance
$56.4BU.S. pet food market (2023)
$143BGlobal pet food market
35%Premium food market share
$1.5B+Fresh/raw food segment
$9.2BTreats market
23Class I/II recalls (2023)
$56.4B
Total U.S. pet food market in 2023 â the largest segment of the entire pet industry, surpassing vet care.
$143B
Global pet food market in 2023, projected to reach $225 billion by 2030. North America holds the largest share.
$225B
Projected global pet food market by 2030 â driven by premiumization, humanization, and growing pet populations worldwide.
$67.8B
Estimated U.S. pet food spending in 2025 per APPA â continued growth as premiumization pushes up per-unit prices.
35%
Premium and super-premium pet food now holds of the total market â the fastest-growing price tier.
15%
Private label and store brand pet food market share. Growing fastest at specialty pet retailers.
$1.5B+
Fresh and raw pet food segment â growing 30%+ annually. Brands like Farmer’s Dog, Ollie, and JustFoodForDogs are leading the shift.
30%+
Annual growth rate of the fresh/raw pet food segment â the fastest-growing category in pet food.
$500M+
Combined revenue of human-grade pet food brands (Ollie, Farmer’s Dog, JustFoodForDogs). The segment has exploded since 2018.
35%
Premium/super-premium pet food market share â owners increasingly willing to pay more for higher-quality ingredients.
5-8%
Of new pet food product launches are plant-based. Still a niche, but growing as eco-conscious owners seek alternatives.
Peaked
Grain-free dog food peaked in 2018-2019 and has since declined after the FDA’s DCM investigation â though no causal link was confirmed.
#1
Hill’s Science Diet â most recommended by veterinarians and a top seller in both prescription and OPC channels.
#2
Royal Canin â leader in breed-specific and condition-specific formulas. Strong prescription diet presence.
#3
Purina Pro Plan â mass market leader with strong science backing and the widest distribution network.
15%
Private label and store brand market share. Growing as retailers like PetSmart and Chewy expand their house brands.
$9.2B
Pet treats â a separate market segment larger than fresh/raw but growing more slowly than premium main meals.
DTC
Direct-to-consumer pet food brands (Farmer’s Dog, Ollie, Nom Nom) now represent a meaningful and fast-growing market channel.
$42.5B
Dog food market size in the U.S. in 2023 â the largest pet food subcategory, accounting for roughly 75% of total pet food sales.
$1,547
Average annual spending per dog, including food. Food is the #2 expense after vet care for most owners.
$339
Average annual food spending per dog owner â but premium and raw diet owners spend much more.
+20%
Growth in premium dog food spending since 2020. Owners trading up to higher protein, limited ingredient, and specialized diets.
$20.1B
Cat food market in the U.S. in 2023 â smaller than dog food but with higher per-serving prices and loyalty to specific formats.
85%
Of cat owners feed some wet food to their cats. Cats are more texture-sensitive than dogs, driving strong demand for pates and shreds.
53%
Of cat owners buy grain-free cat food â significantly higher than dog owners, in part because DCM was not linked to cats.
$253
Average annual veterinary spending per cat â significantly less than dogs, but cat food spending is a higher portion of total per-cat cost.
$9.2B
U.S. pet treats market â a substantial subcategory separate from main meal food, with different purchasing patterns and margins.
Fastest
Functional treats â joint, dental, calming, and digestive health â are the fastest-growing treat segment as owners seek health benefits.
Dental
Dental treats are the most popular functional treat category, with VOHC-accepted products commanding premium pricing.
+15%
Annual growth rate for functional treats â outpacing both standard treats and main meal food growth rates.
23
Class I or II pet food recalls in 2023 (FDA). The most serious recalls involve Salmonella contamination and nutritional deficiencies.
Salmonella
Salmonella contamination is the single most common cause of pet food recalls â affecting both dry and wet foods across multiple brands.
DCM
202 pet dogs reported with DCM (dilated cardiomyopathy) linked to grain-free diets as of FDA 2022 update. Investigation ongoing.
AAFCO
AAFCO sets U.S. nutritional standards for pet food. All complete and balanced foods must meet their nutrient profiles or pass a feeding trial.
ð Methodology & Sources
Statistics on this page were compiled from industry research organizations including the American Pet Products Association (APPA), Packaged Facts, FDA, AAFCO, and PetfoodIndustry.com. Additional data from Forbes Advisor, Grand View Research, World Animal Foundation, and veterinary industry surveys. All stats reflect the most recently available data as of May 2026. Where possible, links go directly to original sources. If you spot an outdated stat, let us know.
More pet resources: Pet Ownership Statistics • Dog Ownership Statistics • Veterinary Cost Statistics • Busy Pet Parent Blog